From November 2023 to May 2024, I worked closely with the social media manager at Altra Running, a running shoe brand based in Denver, to produce TikToks and Reels for Altra’s social media accounts. During this time, I followed social media trends and translated those trends into material that would appeal to potential consumers. One of my videos, which was called “We’re Runners,” accumulated nearly 200,000 views and 6,000 likes. It was Altra’s most-viewed social media post of the year.
Altra
Freelance content creator
Here are some examples of popular content that I directed and edited for Altra: